MARCC Denver: Marketing, Content & Commerce meets the mountains

In the new era of media, content is king again. Martech Record explores the intersection of commerce and content in the outdoor industry, and how brands and creators can work together to drive revenue.

Marketing, Publishing and Commerce leaders will gather to share best practices. We will focus on bringing products to market with storytelling via commerce channels.

MARCC Denver was created and launched due to the direct feedback of the Martech Record community and partners Avantlink, Active Junky and Rakuten Advertising. 

Tentative Agenda: 

3:00pm-3:20pm: Welcome & event overview:

• Kim Beekman, Editor-in-Chief, MARCC Denver, Content Creator, former Editor-in-Chief Skiing Magazine 

• Stephen Regenold, Founder, GearJunkie & Regenold.co 

• Michael McNerney, Publisher, Martech Record

3:30-4:00pm: Investor overview: Join leading investors in the commerce media and marketing space for an in depth discussion on key market drivers and their outlook for 2025. 

4:00pm-4:30pm: Old school is new school: Community & Content is king again. Leading brands speak to how content can create engagement and sales. 

4:30-5:00pm: Networking & cocktail break

5:00pm-5:30: Is the Age of the Influencer over? Or just beginning? The future of influencer marketing in the outdoor space (small niche, big echo)

5:30pm-6:00pm: Pitch me: brands take turns pitching local commerce editors and share best practices. (let us know if you’d like to participate!) 

6:00pm-8:00pm: Cocktail reception & networking.

If you would like to sponsor MARCC Denver, please contact the publisher at [email protected]