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Zero Clicks #29: How to market to the machines.
May 06, 2025

Zero Clicks #29: How to market to the machines.

A conversation with Profound Head of Growth, Ben Grosse about how the future of search & commerce is totally different but exactly the same.

Mike Mallazzo
Mike Mallazzo
Zero Clicks #28: How will agents actually shop?
Apr 23, 2025

Zero Clicks #28: How will agents actually shop?

And more importantly, how can you influence their behavior?

Mike Mallazzo
Mike Mallazzo
Zero Clicks #27: Tomorrow is Now
Apr 08, 2025

Zero Clicks #27: Tomorrow is Now

Looking beyond tariffs to trillion dollar opportunities

Mike Mallazzo
Mike Mallazzo
Zero Clicks #26: Commerce Everywhere
Mar 26, 2025

Zero Clicks #26: Commerce Everywhere

It's alright ma, I'm only shopping

Mike Mallazzo
Mike Mallazzo
Zero Clicks #25: Email is Eternal
Mar 12, 2025

Zero Clicks #25: Email is Eternal

On Substack, Beehiiv and a market that is getting a whole lot bigger

Mike Mallazzo
Mike Mallazzo
Zero Clicks #24: The CMO of Tomorrow
Feb 26, 2025

Zero Clicks #24: The CMO of Tomorrow

Is there still "alpha" in marketing?

Mike Mallazzo
Mike Mallazzo
Zero Clicks #23: AI Eats Advertising
Feb 11, 2025

Zero Clicks #23: AI Eats Advertising

Meet the new boss. Same as the old boss.

Mike Mallazzo
Mike Mallazzo
Zero Clicks #22: Product search is an impossible problem
Feb 04, 2025

Zero Clicks #22: Product search is an impossible problem

Or the bull case for commerce creators

Zero Clicks #21: The internet’s entropy era
Jan 29, 2025

Zero Clicks #21: The internet’s entropy era

The black box is more opaque than ever.

Zero Clicks #20: Existential Questions
Jan 15, 2025

Zero Clicks #20: Existential Questions

What does a world without TikTok look like, anyway?

Zero Clicks #19: Scrolling Alone
Dec 18, 2024

Zero Clicks #19: Scrolling Alone

AppLovin loves your grandparents

Zero Clicks #18: In (mild) defense of Google
Dec 11, 2024

Zero Clicks #18: In (mild) defense of Google

Does Google care about the quality of search again?

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Musings on LLMs eating media + commerce.

Zero Clicks

Musings on LLMs eating media + commerce.

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