Zero Clicks

Zero Clicks

A free weekly newsletter exploring the tensions and opportunities created by the collision of AI, media and commerce.

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Zero Clicks #26: Commerce Everywhere

Zero Clicks #26: Commerce Everywhere

It's alright ma, I'm only shopping

Mike Mallazzo
Mike Mallazzo
Zero Clicks #25: Email is Eternal

Zero Clicks #25: Email is Eternal

On Substack, Beehiiv and a market that is getting a whole lot bigger

Mike Mallazzo
Mike Mallazzo
Zero Clicks #24: The CMO of Tomorrow

Zero Clicks #24: The CMO of Tomorrow

Is there still "alpha" in marketing?

Mike Mallazzo
Mike Mallazzo
Zero Clicks #23: AI Eats Advertising

Zero Clicks #23: AI Eats Advertising

Meet the new boss. Same as the old boss.

Mike Mallazzo
Mike Mallazzo
Zero Clicks #22: Product search is an impossible problem

Zero Clicks #22: Product search is an impossible problem

Or the bull case for commerce creators

Zero Clicks #21: The internet’s entropy era

Zero Clicks #21: The internet’s entropy era

The black box is more opaque than ever.

Zero Clicks #20: Existential Questions

Zero Clicks #20: Existential Questions

What does a world without TikTok look like, anyway?

Zero Clicks #19: Scrolling Alone

Zero Clicks #19: Scrolling Alone

AppLovin loves your grandparents

Zero Clicks #18: In (mild) defense of Google

Zero Clicks #18: In (mild) defense of Google

Does Google care about the quality of search again?

Zero Clicks #17: Damned lies and Black Friday statistics

Zero Clicks #17: Damned lies and Black Friday statistics

Exploring guesstimates, extrapolation, and questionable data

Zero Clicks #16: Power laws

Zero Clicks #16: Power laws

Better vibes on the eve of Black Friday

Zero Clicks #15: Amazon’s AI Conundrum

Zero Clicks #15: Amazon’s AI Conundrum

The advertising exchange in sheep's clothing

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