Zero Clicks

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Zero Clicks #29: How to market to the machines.

A conversation with Profound Head of Growth, Ben Grosse about how the future of search & commerce is totally different but exactly the same.

And more importantly, how can you influence their behavior?

Looking beyond tariffs to trillion dollar opportunities

It's alright ma, I'm only shopping

On Substack, Beehiiv and a market that is getting a whole lot bigger

Is there still "alpha" in marketing?

Meet the new boss. Same as the old boss.

Or the bull case for commerce creators

The black box is more opaque than ever.

What does a world without TikTok look like, anyway?

AppLovin loves your grandparents

Does Google care about the quality of search again?