Zero Clicks

Zero Clicks

Musings on LLMs eating media and commerce

Read weekly by 10,000+ curious and good-looking leaders across media, marketing and technology

Zero Clicks #38: Barbarians at the gate, Leviathan in the village

Zero Clicks #38: Barbarians at the gate, Leviathan in the village

Or why OpenAI and Amazon are perfect bedfellows

Mike Mallazzo
Mike Mallazzo
Zero Clicks #37: AI’s Funhouse Mirror

Zero Clicks #37: AI’s Funhouse Mirror

For better or worse, it’s better to be bullish

Mike Mallazzo
Mike Mallazzo
Zero Clicks #36: Affiliate Marketing's Last Stand

Zero Clicks #36: Affiliate Marketing's Last Stand

OpenAI & The Death and Life of the Web's Original Business Model

Mike Mallazzo
Mike Mallazzo
Zero Clicks #35: The Gateway to the Agentic Internet

Zero Clicks #35: The Gateway to the Agentic Internet

On a new business model for media with Olivia Joslin, founder of TollBit

Mike Mallazzo
Mike Mallazzo
Zero Clicks #34: Advertising to Humans on the Agentic Web

Zero Clicks #34: Advertising to Humans on the Agentic Web

Or...a rebuttal to my friends at Profound

Mike Mallazzo
Mike Mallazzo
Zero Clicks #33: ZC vs. The Reductionist-Industrial Complex

Zero Clicks #33: ZC vs. The Reductionist-Industrial Complex

You’re doing a great job, trust your gut

Mike Mallazzo
Mike Mallazzo
Zero Clicks #32: The Search Advertising Diaspora

Zero Clicks #32: The Search Advertising Diaspora

Who wins the great decentralization of Google and Amazon Ads?

Mike Mallazzo
Mike Mallazzo
Zero Clicks #31: AI is Stuck in a Malthusian Trap

Zero Clicks #31: AI is Stuck in a Malthusian Trap

If LLMs put content creators out of business, they only doom themselves

Mike Mallazzo
Mike Mallazzo
Zero Clicks #30: The Audacity of Doing The Work

Zero Clicks #30: The Audacity of Doing The Work

On writing in the age of LLMs. Supported by Radar from Flagship. Find creators across all platforms. Vet with AI. Reach out in minutes.

Mike Mallazzo
Mike Mallazzo
Zero Clicks #29: How to market to the machines.

Zero Clicks #29: How to market to the machines.

A conversation with Profound Head of Growth, Ben Grosse about how the future of search & commerce is totally different but exactly the same.

Mike Mallazzo
Mike Mallazzo
Zero Clicks #28: How will agents actually shop?

Zero Clicks #28: How will agents actually shop?

And more importantly, how can you influence their behavior?

Mike Mallazzo
Mike Mallazzo
Zero Clicks #27: Tomorrow is Now

Zero Clicks #27: Tomorrow is Now

Looking beyond tariffs to trillion dollar opportunities

Mike Mallazzo
Mike Mallazzo
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